Nicole Nussbaum

ClassPass Search Engine Results Page (SERP)

6 months ago, if you searched ClassPass on Google, you would find lots of great articles about the company, our wonderful CEO, and various start-up things. But what if you had never heard of ClassPass but were looking for “Yoga in Flatiron District”? I worked closely with the Marketing team to design new pages to increase our web presence and help more people find us through fitness-related searches.

 

Audience

Potential members looking for fitness classes on Google.

User goals

Business goals

Challenges

There were 3 main challenges that we wanted to tackle with this design iteration:

  1. The layout is not mobile optimized
  2. Filters aren't discoverable or easy to use on mobile
  3. Our paths to conversion are not as strong as they could be

Wireframes

First, I played with a couple of different types of organizing and filtering search results.

After some exploration, I found a flow that worked well with our content, and refined it with wireframes.

Design

Production

I worked closely with the engineers on my team and we got the concept out into mobile web.

Results

ClassPass SERP | Partner Dashboard | Studio Page Redesign | Walkadoo iOS Relaunch